Award places Zell in the global top 8.3 %
Robert Zell, Spot on Charters
FishingBooker’s 2026 Angler’s Choice Award, the platform’s highest recognition for outstanding service, reliability, and customer experience, is awarded to only a select few of the 9,463 guides worldwide. In South Carolina, 41 captains earned the honor — and Beaufort proudly contributed one of those spots.
The Beaufort winner is Robert Zell of Spot-On Charters.
Earning this recognition is no small feat — it reflects consistent excellence across every aspect of the customer experience. To qualify, captains must maintain the following standards across four consecutive quarters:
- 4.8+ star rating from 10+ verified reviews
• 98% reliability score
• 98% response rate
• Full business verification
Vukan Simic, CEO of FishingBooker, says, “Beaufort is one of South Carolina’s most charming coastal towns, and its fishing scene is a hidden gem. Robert’s recognition this year is a testament to the exceptional standard of experience he brings to every angler who steps aboard.”
About FishingBooker
FishingBooker is the world’s largest platform for connecting anglers and fishing guides, with over 57,000 fishing trips available in more than 2,600 destinations worldwide. FishingBooker makes fishing trips easy since 2013.
