Bailey as the Police Dog ready for CloseupThe game of football has never seen a Cinderella Story quite like Bailey’s. This sweet shelter pup was adopted from Palmetto Animal League (PAL), the Okatie-based non-profit, no kill rescue, in 2016 only to be returned 2 years later when her adopter deemed there wasn’t enough time to spend with Bailey. 

When an animal is returned to the PAL adoption center for any reason, the caring staff makes staging a comeback their top priority.  A bit timid until she gets to know you, Bailey never expected to be the star of anyone’s show, that is until Hollywood came calling. 

A group of PAL pups, including Bailey, were chosen to be featured as part of Puppy Bowl XV, which will air Super Bowl Sunday, February 3 at 3 p.m. on Animal Planet. 

The adoptable pups are now awaiting their moment in the spotlight, after filming during December with Animal Planet’s production crew at different locations throughout Bluffton, Okatie and Savannah. The pups will be featured during the lead-in to Puppy Bowl, and the footage filmed here at home will also be incorporated into vignettes that will air as commercial messages for Subaru throughout the program. 

The Puppy Bowl stars puppy “players,” kitten “cheerleaders” and other looking-for-a-home pets, making it a big win for shelter pets. 

“During the Puppy Bowl, animal rescue takes center stage, showing the entire country just how wonderful shelter pets are,” says Palmetto Animal League President, Amy Campanini. “The support we receive from Peacock Subaru, one of our Partners in Rescue, helped give our puppies this once-in-a-lifetime opportunity.”

Peacock Subaru was selected by Subaru of America to be featured in this year’s Puppy Bowl because of its involvement with PAL and other local animal welfare organizations. A longtime supporter of PAL, Peacock’s team brought the private, non-profit, no kill rescue organization to the attention of Animal Planet.

“We are happy to be able to contribute to their mission of saving the lives of pets,” says Warner Peacock, President & CEO of Peacock Automotive. “Organizations like PAL are so needed in our community and as a local business, it’s very important to us to be involved.”

Supported solely by individual donors and compassionate ‘Partners in Rescue’ like Peacock Subaru, PAL’s no kill shelter serves as a temporary residence for approximately 200 cats and dogs while they wait to find a loving home. 

“The PAL Adoption Center is a happy place. It’s a place of new beginnings.” says Campanini. 

As Bailey awaits her national television debut during Puppy Bowl XV, it’s not the only thing she has to celebrate! Bailey was adopted during filming, winning her the coveted title of MVP (Most Valuable Pup) in the eyes of her new family. 

“Most people who come to PAL find the next love of their life here,” says PAL Development Coordinator, Stephanie Bashaw. “And, we welcome pets like Bailey back until we find them a new home. Our commitment to these animals is for life.”   

Tune in for the most adorable grid-iron action you’ve ever seen in Puppy Bowl XV on Sunday, February 3 at 3 p.m. on Animal Planet. Even better, join the Puppy Bowl Watch Party at Peacock Subaru starting at 2:30 p.m. Enjoy all the cuteness of Puppy Bowl as you snuggle with adoptable PAL puppies and munch on delicious tailgate food from One Hot Mama’s! Peacock Subaru will be happily accepting donations for PAL during the party. For information or to RSVP, go to

Palmetto Animal League is a private, non-profit, no kill animal rescue organization that saves abandoned, abused and neglected pets and places them in loving homes. Visit PAL’s adoptable cats and dogs at their adoption center, located in Okatie’s Riverwalk Business Park, Monday through Saturday from 12 p.m. to 7 p.m. These are Lives Worth Saving. Join the No Kill movement today by visiting