Author: Rowe Carenen

Routine vs. Ritual: Why Words Matter

I am a person who loves words. I mean I REALLY love words. How they sound. How they feel in my mouth. The feelings they invoke. The ideas and thoughts they convey. Words matter and so using the exact right word is important. Mark Twain said that the difference between the almost right word and the right word is the difference between a lightning bug and lightning. And he couldn’t be more right.

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